100% Australian Made, Owned & Designed

For me it all started as a passion, a dream and a vision that has now turned into reality. 1st generation Australian Italian, I started in the industry at 16 as an apprentice upholsterer. Now over 40 years on I am proud to own one of Australia’s largest furniture manufacturing companies, and a leader in upholstered furniture design. Tony Menna Managing Director

Company Profile

Lounge Innovation is proud to be one of Australia’s largest furniture manufactures and designers of upholstery furniture. We are very strong on contemporary designs in fabric and leather and also manufacture a large range of recliners and traditional styles. Today employing over 65 staff, and supplying retailers on a national and international level, customers take comfort in the knowledge that Tony Menna and family are personally involved in all aspects of the production and sales. The origins of Lounge Innovation lay with its young and enthusiastic owner, Tony Menna, who first commenced in the furniture industry as an apprentice upholster in Perth Western Australia and continues with his passion designing and detailing every product. Lounge Innovation owes its success to the combined skill and experience of a tightly knit team of furniture specialists. Beginning with the computerised cutting of quality fabrics and leathers to the individual sewing, upholstery and delivery of each piece of furniture. One of our company’s greatest strengths is that all products and designs are well researched to provide customers with up-to-the-minute designs and trends in the marketplace and excellence in service. Lounge Innovation uses the most advanced technology, including the use of the sophisticated CAD-CAM system for computerised designing and pattern matching which is fully automated. This is linked to the state of the art automated fabric-cutting machine, which is also Australian made.

Lounge Innovation has been awarded over 40 Furniture Industry of Australia awards for excellence in design and detail using fabric and leather. All furniture frames are designed to include reinforced sections of Jarrah and selected hardwood structure giving every piece of furniture a uniquely Australian story. Consistent with our local sourcing policy, we prefer to use fabrics and leathers supplied by Australian companies who test to Australian standards. As well, Dunlop foams are also used in every piece of furniture giving all our customers peace of mind on a quality product.

Winner of the Management Excellence Award

100% Australian made, owned and designed

Lounge Innovation is one of only a few remaining “truly” Australian lounge furniture manufacturing companies. For over 40 years we have strived to enhance manufacturing excellence in all products we produce. 100% of our manufacturing process is completed right here in Australia. We use Australian component suppliers as much as possible and employ a community of over 65 Australian families.

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